We follow this idea: it's okay to like what you like. This concept of accepting,
regardless of motive, our innate desires and aesthetic preference is most apparent
with color. Color is the subject that causes trouble. A shade of green can cause
a client to run from the room, while others want the same tone on everything.
It is subjective and volatile. Our choices, as designers, are to "lay low" and choose
non-offensive colors or to design with aggressive vibrancy. Color provides strong
visual statements that communicate our clients' messages.



Each color we use conveys both tone and meaning; which is essential to
affecting audiences'judgments and reactions. Color is more than just a visual
phenomenon—it is a uniquely emotional language and a symbolic tool for all
designers. It is not simply a decorative afterthought and should be leveraged
to its fullest extent.